Strategic Design: World-Class Design Built on a Foundation of World-Class Strategic Marketing

Peter has a degree in Graphics Design from Cal Poly and began his career as a photographer and art director.  But it's his decades of strategic marketing communications experience at Intel Corporation that differentiates Peter Morgan Marketing.  Peter leads a team of communications professionals that have delivered years of successful, measurable world-class marketing programs for Intel and other Fortune 50 industry leaders.

Peter's long marketing communications history spans print, web, advertising, PR, trade shows/events, packaging and brand identity.  No matter what the final communications channel, the genesis is always a strategic communications plan created to support marketing and sales objectives while reinforcing corporate brand strategy. Peter is highly skilled in crafting messages and designing programs that resonate with the target audience to move them to the next step in the sales cycle.  Below is an overview of services and recent examples:
 

Brand Strategy, Identity and Messaging:  

We won't embark on a marketing communications program until there is a rock-solid brand strategy in place and well-articulated messages crafted for defined audience segments. Then an elegant identity that communicates the brand serves as the cornerstone for marketing communications programs.
 

Print Advertising:

Print advertising can be a valuable vehicle in an integrated communications plan. When done right, advertising creates consumer pull, increases brand awareness and reinforces the overall print and on-line campaign.

Collateral and Direct Marketing: 

It all started for Peter with graphic design for printed collateral and direct marketing.  Peter Morgan Marketing consistently delivers targeted messages in eloquently designed communications pieces that deliver measurable results and return on investment.

Internet Marketing:

Too many web sites are simply on-line brochures with some animation as eye candy.  Our approach focuses on creating a web presence that communicates the brand, delivers tightly honed messages and performs valuable functions that drive customers through the sales cycle.
 

Corporate and product photography: 

Peter shoots or art-directs photography providing an artist's eye balanced with strategic intent to deliver images that communicate rather than just decorate.

Illustration: 

Peter puts his degree in commercial art to work for clients creating compelling original works of art that support marketing programs and objectives

Trade Shows, Corporate Events & Speakerships

Peter managed Intel's U.S. Trade Show and Events Marketing Team producing 100+ exhibits, events and experiential marketing programs annually.  Peter increases effectiveness of keynotes to position company speakers as a credible industry spokespersons maximizing message breakthrough and pickup through compelling audience experiences.
 

Multimedia:

Peter is a composer/musician, photographer and marketing expert with years of producing multimedia and video for use as sales tools, training and as part of keynote content. Peter's music has been featured in FORTUNE Magazine, on the Smithsonian U.S. tour and on numerous PBS specials.